Home > FAQ
SEO (Search Engine Optimization) is the practice of enhancing a website to rank higher in search engine results. It involves optimizing site content, improving technical aspects, and building backlinks to increase visibility and attract more organic traffic.
Digital marketing uses online platforms to promote products or services. It includes strategies like SEO, social media, email marketing, and paid ads to reach and engage customers.
An email campaign is a series of marketing emails sent to a targeted audience to achieve specific goals, such as promoting products, generating leads, or nurturing customer relationships. It involves planning, creating content, segmenting recipients, and analyzing performance to improve effectiveness.
A map search involves finding locations or addresses on a digital map using keywords or coordinates. It’s useful for navigation, exploring new areas, and locating businesses or landmarks.
A product is a tangible or intangible item offered to meet customer needs or wants. It can be a physical good, a service, or a digital solution designed to provide value or solve a problem.
SEO is crucial because it helps increase a website’s organic traffic, improves visibility, enhances user experience, and builds credibility, leading to higher chances of converting visitors into customers.
Keywords are specific words or phrases that users enter into search engines. In SEO, they are used strategically in content, meta tags, and URLs to help search engines understand what the content is about and improve rankings.
Backlinks are links from other websites that point to your site. They are important for SEO as they signal to search engines that your content is valuable and trustworthy, which can boost your rankings.
Search engines use crawlers to index web pages and algorithms to determine their relevance based on various factors, including content quality, keywords, and backlinks. They then rank pages to deliver the most relevant results to users.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to evaluate the quality of content and the credibility of websites, especially in YMYL (Your Money Your Life) topics. High E-A-T can positively impact rankings.
Schema markup is a type of structured data that helps search engines understand the content on your site more effectively. It enhances search results with rich snippets, such as star ratings or event details, which can increase click-through rates.
Core Web Vitals are specific metrics that measure user experience, including loading performance, interactivity, and visual stability. Google uses these metrics to assess page quality, and optimizing them can positively affect rankings.
Internal linking helps distribute page authority across your site, making it easier for search engines to crawl and index content. It also enhances user experience by guiding visitors to related content and improving site navigation.
